How to convert visitors into customers

Internet is fast growing technology and used in most part of the world. To get success and growth, your business requires a website. Most users use internet to find products/services/information locally or internationally. To attract visitors, it is important that your website has interesting and useful content. You can write blogs and articles to get traffic on your website, which also helps to increase the conversation rate.

It has been well proven from many successful websites that content is the king. Your website content plays vital role to keep visitors interested in your website and the more the visitor stays on your site the more you get a chance to convert them as customers. If a person visits a website and leaves, the chances are very less that he/she will come back again, especially if there are no compelling reasons to do so. Visitor's behavior is very impulsively on the Internet, so that they easily forget on which web page they were few minutes ago.

The bottom line to maximize conversation rate should be the visitors come back to your website again. Just imagine, if one thousand visitors bounce from your website and never revisit you, how much of potential revenue loss you'll incur. On other hand if you could have converted a fraction of them into your customers how much business you have generated, just imagine that.

Beside the content only, the real and long term solution of getting visitors converted into visitors have been by adding them into your mailing list. Keep communication with them by sending emails and newsletters more frequently with latest offers or discounts on the products of their interest. You can also share information or communicate about latest happening around the world which will put your image in much positive way in visitors mind for sure.

To add visitors into the mailing list for future communication, you just have to provide one optional form with some basic information required like name and email address. So that you can do follow up with potential customer via email. You can get your visitors to consider your offers, or endorse another offer to them.

You also write blogs and articles and submit it in the most popular article and blog resource websites to get traffic from there. Another way to get traffic is to use social networking sites as marketing tool (but be very careful while doing so. It is not so much easy to do it). You can also keep tracking on visitors' behavior by using web analytical tools like Google Analytics. You can get very useful information about visitors like from where they come from, how many web pages they have visited, how long they stayed on your website, etc.

All in all, you just have to use above mentioned ways to bring visitors on your website, you can mix and match it to convert as many visitors into customers as possible and obtain the potential revenue.

If you want someone to look after your website and help you to increase web traffic as well as increase the conversion ratio, you require an expert SEO service provider.

ZealousWeb is an expert SEO services provider in USA and across the world with proven track record will help you to achieve your goal. We will not only provide you consultancy but we will implement it in reality and also provide you reports for each processes to keep you informed. So, why sit back and waiting? Contact us now.

Basic SEO Tips

Every time you read about SEO (search engine optimization) and everyone seems to have different ideas and methodology of doing it. That’s truth as most of SEO is about trial and error, but there are couple of basic factors which remain same all the time.

So for all the beginners, before they jump into controversial topics on SEO today I would like to consolidate some of basic factors of doing SEO. I recommend you all not to jump on any controversial issues before they’re clear with the basic of SEO. SEO is like a staircase that should be climbed one by one only. If you forgot 1^st one then you’ll surely fall.

SEO consist of 2 main factors; on-page optimization and off-page optimization. On-page optimization consists of all the tactics which are to be applied on physical web page. Whereas, off-page optimization includes optimization tactics which are not to be applied on physical web pages of our website (widely known as link building)

So now without any further delay let’s take a look on the basic SEO Tips:

On-page Optimization:

Title Tag: Its very important tag for SEO of webpage. Limit the title tag to 65 characters and make a unique title for each page.

Meta Description: It’s less important from SEO point of view but highly important from CTR (click through rate) point of view as it shows below your ranking on SERPs (search engine result pages). Yahoo! and Bing still rely somewhat on them, so if you are optimizing for Yahoo! or Bing, fill these tags properly with keywords.

Heading Tags: Use heading tags very efficiently on page. It is very important for SEO point of view. Use at least one H1 per page to emphasize the most important keywords on that page to the search engines. You can also include h2-h5 on the pages using keywords properly.

Internal linking: Internal linking of the website is very effectively way to rank well on search engine without putting efforts on building backlinks from 3^rd party website. Do not forget do internal linking from your targeted keywords as an anchor text.

Keywords in content: Apart from inserting your keywords on above 3 places do not forget to integrate your keywords wisely within your main body content. This is very effective way to create relevance of page in search engine. Don’t stick to specific keyword density. Just be natural in integrating the keywords. Don’t over optimize even!

Off-page optimization:

Off-page optimization is widely knows as inking Building. Off-page optimization includes gathering links from 3^rd party websites from our targeted keywords as an anchor text.

Just having a link is not important but how that link is putted is very important. If we have backlinks from a 3^rd party website with our company name (say, ZealousWeb) as an anchor text then will it be useful in ranking for our targeted keywords (Web Design USA)? No, it won’t!

So the main point to remember while building links is to have targeted keywords as an anchor text of link!

If you still are not sure about how to implement them and need a professional SEO service, hire us!