Thursday, March 25, 2010

How to convert visitors into customers

Internet is fast growing technology and used in most part of the world. To get success and growth, your business requires a website. Most users use internet to find products/services/information locally or internationally. To attract visitors, it is important that your website has interesting and useful content. You can write blogs and articles to get traffic on your website, which also helps to increase the conversation rate.

It has been well proven from many successful websites that content is the king. Your website content plays vital role to keep visitors interested in your website and the more the visitor stays on your site the more you get a chance to convert them as customers. If a person visits a website and leaves, the chances are very less that he/she will come back again, especially if there are no compelling reasons to do so. Visitor's behavior is very impulsively on the Internet, so that they easily forget on which web page they were few minutes ago.

The bottom line to maximize conversation rate should be the visitors come back to your website again. Just imagine, if one thousand visitors bounce from your website and never revisit you, how much of potential revenue loss you'll incur. On other hand if you could have converted a fraction of them into your customers how much business you have generated, just imagine that.

Beside the content only, the real and long term solution of getting visitors converted into visitors have been by adding them into your mailing list. Keep communication with them by sending emails and newsletters more frequently with latest offers or discounts on the products of their interest. You can also share information or communicate about latest happening around the world which will put your image in much positive way in visitors mind for sure.

To add visitors into the mailing list for future communication, you just have to provide one optional form with some basic information required like name and email address. So that you can do follow up with potential customer via email. You can get your visitors to consider your offers, or endorse another offer to them.

You also write blogs and articles and submit it in the most popular article and blog resource websites to get traffic from there. Another way to get traffic is to use social networking sites as marketing tool (but be very careful while doing so. It is not so much easy to do it). You can also keep tracking on visitors' behavior by using web analytical tools like Google Analytics. You can get very useful information about visitors like from where they come from, how many web pages they have visited, how long they stayed on your website, etc.

All in all, you just have to use above mentioned ways to bring visitors on your website, you can mix and match it to convert as many visitors into customers as possible and obtain the potential revenue.

If you want someone to look after your website and help you to increase web traffic as well as increase the conversion ratio, you require an expert SEO service provider.

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Tuesday, February 23, 2010

Important Blogging Tips

Day by day Blogs are getting very much popular and it seems to most effective way to represent the information. Blogs are most commonly made to share the thoughts and ideas of individuals. Blogs can also be useful in both social networking as well as for internet marketing. There are many blog hosting website available, where you can make your blog for free. You can write blog on almost any topic which comes in your mind, technical or non-technical.

To get best out of the blog, you have can use some important tips of blogging which I am using. If you are hosting blog on your own domain then you can do social media marketing for the same, which will benefit your website to get good backlinks.

Today, blogging became passion for most of techno savvy people, top celebrities and politicians to share their thoughts in most effective way.

I have found some useful blogging tips which can help you to make your blog most popular and useful:

  • Don't try to change blog Topic: You have to write blog posts on topics which your reader's like the most. As said earlier you can write blog on any topic, but the blog posts which are not related to your blog's general theme put the reader's off from the blog. To make readers interested just stay on the topic and don't try new things.
  • Keep yourself informative: Recent studies had shown that most people like to get latest information or news. So you have to keep yourself informative and write posts accordingly. Make sure you have gathered all necessary information before writing a post on any topic. Everyday blogging is good but if you want to put good impression on the readers, write blog posts on particular industry happenings, which make your reader's think you have good knowledge of that industry.

    You also have to make sure your blog posts are not older than 6 months or so. The golden words "Old is Gold" doesn't apply here. Old information is sometimes very useful but for blog posts it's totally different story. Make sure your blog content is accurate and related to current affairs.
  • Keep on schedule: You have to make schedule for blog posting and try to deliver it on time. Writing blog posts requires necessary time and efforts. You have to adhere on blog posting schedule as there are lots of competition going around. If you take too much time than sometimes you may find similar content written by someone else before you. Today, lots of new blogs are written on daily basis so it is necessary to write blog post more frequently, in order to stay in competition.
  • Simple and Keyword rich Blog post: Your blog is visible to large community, so your blog posts have to be simple and easy to understand. Don't try to use complex words or sentences; just write sentences in simple English so reader understands it the way you want.

    You can increase your blog visibility by using keywords in the blog posts or entries. You should add related keywords or key-phrases in title and content. To make topics more interesting, use effective keywords in the title which have to be not more than 8-10 words.
  • RSS: Add RSS feed in your blog which will help your readers to stay connected with you. RSS helps in increasing returning visitor to your blog. Also, RSS will help you to reach wider communities.

Make sure you do spell checking and proof-reading before publishing your blog post. To get rank well on search engine with long tail keywords, use attractive and keyword based titles of reader's interest.

No doubt, your Blog community will stay small on initial base but if you update your blog frequently and with useful information, in no time your blog will reach wide network.

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Friday, January 29, 2010

Discover Tuscany the Gem of Italy.


Are you in search for an accommodation in Tuscany for your vacation to Italy? Then our Ferienhaus Toskana will be a treat for you with hundreds of accommodations to choose from, all with a unique specialty like some are coastal, some situated in breathtaking countryside to help you discover the undiscovered places of Tuscany, Italy.

Your stay in Tuscany can be a pure Italian stay only if you stay in a classic Ferienhäuser Italien. Our fantastic Unterkünfte Italien can easily accommodate around 15 persons (this may vary depending upon the property). Our accommodations are maintained to make our clients feel at home. We have a wide range for you to choose from, some of our most popular are Unterkünfte San Gimignano, Unterkünfte Sizilien.

We try to help you with your decision but the ultimatum always lies in your hand. It’s up to you to decide your Ferienhaus Italien depending on your taste and needs. Even if all of Toskana is beautiful some of the accommodations are strategically located in places where you can enjoy this beauty to its fullest and, enjoy views that you must have never imagined.

The main thing is comfort and luxury but when all our accommodation are luxurious and personally checked for comfort, you are ought to need to contact on of our executive to help you find the right one for your vacation stay.

Posarelli Villas provides Unterkünfte Toskana and a almost any part of Italy. You can search our site for different Ferienhäuser Italien options available across Italy. You will be able to see the property pictures with description and also read the comments of previous tourist who have stayed at our property.

Thursday, January 28, 2010

Brand marketing using Twitter

Twitter is a micro-blogging social networking site that allows 140 characters messages to share information between members. It is little hard to market the brand with such small message. Twitter is highly popular social media and became part of large number of people. Twitter has been also used as marketing tool by most of the businesses to promote their businesses.

Small businesses find it little difficult to get attention of the follower. Followers are the twitter users who have subscribed to particular message stream. To more followers and keep the existing followers, it is necessary to keep twitting with the latest information of their interest. Also, Use signs and messages saying "follow us" which links to your Twitter account to get most number of followers.

Another way to increase the number of followers is to use available Twitter tool called Follow Friday. Every Friday Twitter members advice each one of their followers to start following with alternative members. As you are a business you will not automatic recommendations by others on Follow Friday. Nowadays you have to put more emphasize to get recommendations from others. Keep browsing your followers' twits and recommend them to most active and fascinating members with the hope that this individuals will recommended you on Follow Friday which will result in more followers.

Once you create an account which is up and running and get interest of some of the followers, that's time you have to start some sending tweets (messages) regarding your daily and weekly interested topics. You can promote your business with the website by providing your followers the website in tweets. Also you can provide your followers exclusive deals and printable redeemable coupons in tweets.

To promote any business you will require lot of information to pass on. But as tweeter is only allowing 140 characters it is essential to compose your message in most effective manner which is not a small thing. It is little difficult in starting with writing a short message which is easy in understating and informative. Once you get used to it, you will find it most easy way to market your brand.

Here you have to be careful about over tweeting. Your shoppers may get annoyed with getting continuous promotional messages as they are already have fade up with other company's spam attack. It is advisable not to send a tweet in few minutes or each hour. But you have to send tweets at regular intervals on the interesting topics of the followers or latest information to keep your followers follow you and not bury you.

Beyond marketing, it is essential to communicate with your followers with latest information going around in the world. As Twitter is most famous social networking site, you use it to discuss on various topics other than marketing your brand. You can send messages about latest news, local events, reviews, etc. You will widely get acceptance with sending non-marketing tweets but sending tweets with local going around near you.

Twitter is used by millions of people and number is rising every day. So don't let this opportunity go out of your hands, just grab it and use it in effective way to promote your business and also keep relationship with your customers. If used effectively, Twitter can become most powerful marketing tool for your business.

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