How Social Media is useful for marketing of business

Today, Digital technology has become part of everybody’s life. Due to high competition in the market, people use different techniques of marketing. Marketing experts use various media to stay in the competition and increase their sales. Effective and efficient use of both offline and online marketing can increase the brand value. Compare to tradition media, these marketing techniques can be much cost effective with all kind of business sizes. Good website with regular updates, large contact and email list can make big difference for marketing your brand on Social media like Twitter, Facebook, LinkedIn, etc.

Social media is highly popular and well known for information sharing and to connect people. Today, Social media is being used by large number of people and from these you can get potential customers as well clients. Social media is very helpful and became latest marketing trend to grow successful business online.

There are different ways and platforms available for online marketing of the business. It’s not that much easy, you have to plan strategy for various Social media platforms, and that only depends on the nature of your business. You can effectively grow the business from some of the below mentioned suggestions:

Blogging

Blogging is a best way to bring visitors to the site. Blogs with high credibility and reliability attract large audiences. Effective and relatively useful content of the blog keeps readers interested and also increase in large number of visitors. You can get an opportunity to interact with potential customers and also build relationship with them by managing the blog in well organized way. It also have been noted that fresh and updated content can make big difference on search engine rankings.

Social Media Websites

There are social booking, content syndication and micro-blogging websites available to market your products / services. Twitter, Facebook, LinkedIn, etc. are used for information sharing and micro blogging. Digg, Reddit, delicious, etc. are social book marking and content syndication websites. With the help of these websites you can make online presence and connect to large number of people. It gives the opportunity to market your brand online with larger audience. It also allows you to get potential clients and customers interested in your brand by communicating with them. To get success in Social Media Marketing all you have to do is - give quick replies to customer queries, publish newsletter and post latest offers with links of your site or blog.

YouTube

YouTube is the highly popular online video sharing website with in Web World with wide audience. It can be very useful for online marketing/branding, as it allows prospective customers listen and see the videos of your brand. Uploading videos is so much easy and can be viewed by wider audiences. You can also use it as credible and reliable resource for the viewers who prefer to see and listen before getting interested.

Nowadays, many companies are providing social media marketing service as a separate service. It is very effective and efficient way to gain business and branding of your products / service.

This article is written by ZealouWeb, a leading web service provider in USA. We offer Web Design, Web Development and Internet Marketing services in USA and across the globe. We always take care of our customers and provide the best solution for their online presence.

Basic SEO Tips

Every time you read about SEO (search engine optimization) and everyone seems to have different ideas and methodology of doing it. That’s truth as most of SEO is about trial and error, but there are couple of basic factors which remain same all the time.

So for all the beginners, before they jump into controversial topics on SEO today I would like to consolidate some of basic factors of doing SEO. I recommend you all not to jump on any controversial issues before they’re clear with the basic of SEO. SEO is like a staircase that should be climbed one by one only. If you forgot 1^st one then you’ll surely fall.

SEO consist of 2 main factors; on-page optimization and off-page optimization. On-page optimization consists of all the tactics which are to be applied on physical web page. Whereas, off-page optimization includes optimization tactics which are not to be applied on physical web pages of our website (widely known as link building)

So now without any further delay let’s take a look on the basic SEO Tips:

On-page Optimization:

Title Tag: Its very important tag for SEO of webpage. Limit the title tag to 65 characters and make a unique title for each page.

Meta Description: It’s less important from SEO point of view but highly important from CTR (click through rate) point of view as it shows below your ranking on SERPs (search engine result pages). Yahoo! and Bing still rely somewhat on them, so if you are optimizing for Yahoo! or Bing, fill these tags properly with keywords.

Heading Tags: Use heading tags very efficiently on page. It is very important for SEO point of view. Use at least one H1 per page to emphasize the most important keywords on that page to the search engines. You can also include h2-h5 on the pages using keywords properly.

Internal linking: Internal linking of the website is very effectively way to rank well on search engine without putting efforts on building backlinks from 3^rd party website. Do not forget do internal linking from your targeted keywords as an anchor text.

Keywords in content: Apart from inserting your keywords on above 3 places do not forget to integrate your keywords wisely within your main body content. This is very effective way to create relevance of page in search engine. Don’t stick to specific keyword density. Just be natural in integrating the keywords. Don’t over optimize even!

Off-page optimization:

Off-page optimization is widely knows as inking Building. Off-page optimization includes gathering links from 3^rd party websites from our targeted keywords as an anchor text.

Just having a link is not important but how that link is putted is very important. If we have backlinks from a 3^rd party website with our company name (say, ZealousWeb) as an anchor text then will it be useful in ranking for our targeted keywords (Web Design USA)? No, it won’t!

So the main point to remember while building links is to have targeted keywords as an anchor text of link!

If you still are not sure about how to implement them and need a professional SEO service, hire us!

Carnival of Venice

Human life needs festivals and carnivals for entertainment and enjoyment which make them fresh from their daily work. People of world celebrate lots of festivals and carnivals according to their history and culture. Some of them are world famous and celebrate every year and some of them are losing their identities.



The Venice Carnival is being one of the oldest festivals and the most internationally known festival celebrated in Venice, Italy. The Venice Carnival is the largest and attracts large number of people from around the world. It is important festival of Italy which is celebrated in Venice and other part of Italy. Festival is celebrated on the end of winter and welcome of spring season. Venice carnival has old history behind this celebration “when in 1296 the Senate of the Republic issued an edict declaring the day before Lent as a public holiday”.

You can also visit our site in Italian language for Affitto Ville in Toscana.


Carnival is celebrated on the streets of cities with street parades and parties all around the Venice. Two-week series of processions, traditional ceremonies, music and all-round festivities fills the canals, squares and palaces of this ancient city. Every year carnival adapts new Themes. Theme of last year was “Sensation”. In carnival, street of Venice are full of people who wear different kinds of fancy dresses, mask and magical scenery which bring back the history of Venice. Masks have always been a central feature of the Venetian carnival. People cover their faces with different kind of masks like Bauta, Moretta, Larva, etc. For the quest of Carnivals local people sing traditional songs and play guitar and other instruments on the square of streets. Every year Carnival brings lots of tourist and business for local peoples of Venice. Carnival is appreciated cocktail of tradition, entertainment, history and transgression in a unique city. Carnival of Venice is great entertainment for tourist who visit Italy and take participation in festival.